Track ad spend alongside revenue and payment data for accurate ROI measurement.

Overview

The Google Ads integration connects your advertising performance data with real-time revenue and transaction insights. Track campaign effectiveness beyond clicks and impressions by measuring actual financial outcomes.

By aligning ad spend with payment and subscription data, you gain a clear view of acquisition cost, customer value, and overall return on investment.

How It Works

The integration syncs campaign data from Google Ads with financial events inside your platform.

When a user converts, subscribes, or completes a payment, conversion data can be attributed back to the originating campaign. This enables accurate tracking of revenue per campaign, cost per acquisition, and lifetime value.

Financial metrics and advertising performance are aligned to provide a complete growth picture.

Configure

1. Go to the Integrations section in your dashboard.

2. Select Google Ads and authorize your ad account.

3. Map conversion events such as purchases or subscriptions.

4. Define attribution settings and tracking parameters.

5. Test the connection and activate synchronization.

Once configured, campaign performance and revenue data will remain continuously aligned for accurate reporting and optimization.